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Performance Strategist, Paid Social



United States
Posted on Thursday, February 8, 2024
PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using our proprietary multi-channel advertising and analytics platform combined with our team of high-touch digital strategy experts. By utilizing our extensive data library and proprietary technology, our digital advertising and attribution solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability while providing mission critical business insights and analytics.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Performance Strategist, Paid Social - What You’ll Do:

  • Create and manage paid social campaigns based on automotive dealership and marketing agency goals
  • Monitor and optimize for KPIs including but not limited to CTR, CPA, CPC, and overall campaign spend
  • Utilize first party audiences as available to help drive dealer goals
  • Analyze ad performance and pacing reports to provide impactful optimization insights
  • Strategize with account facing teams on what ads best suit the client’s budget
  • Participate in projects as a team and individually to evolve with best practices, test strategies, new processes, and tech upgrades as needed

The Skills and Experience You Bring:.

  • 1+ years experience in paid social campaign management
  • Experience with multiple media channels a major plus
  • Experience with tools like Fluency and Kenshoo/Skai for scaled media management a plus
  • Basic knowledge and experience in using Google Analytics a plus
  • Detail oriented with the ability to use Excel or Google Sheets for pivot tables and vlookups are a plus

Our Perks & Quirks:

  • Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
  • Open PTO Policy - Take what you need, when you need it.
  • Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
  • Learning and Development - Robust new employee onboarding, leadership, and management training.
  • Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
  • Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team ensures every employee knows they belong here.

Salary Range: $50K-$65K depending on experience.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!