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Enterprise Performance Manager - Asbury



Duluth, GA, USA
Posted on Sunday, December 17, 2023
PureCars - Technology and Analytics for the Modern Dealership

PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our SaaS platform enables automotive dealerships to capture more customers, optimize digital advertising spend ROI and maximize profitability while also providing mission-critical insights into the dealership’s automotive operations.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the automotive industry by storm.

Job Summary - Enterprise Performance Manager

PureCars is seeking an Enterprise Performance Manager to join us as our team, technology, and client base continues to grow. The Enterprise Performance Manager will work with Asbury Automotive Group, one of our largest clients, and manage the paid advertising strategy for their large group of dealerships across the country. This position is intended to be 75% remote and 25% at the Asbury corporate office in Duluth, GA. This individual will directly interface with the client’s marketing executives to run their strategies, manage campaigns, get hands-on experience, and regularly report on progress and campaign efficacy. If you’re looking to take on a large paid advertising portfolio and put your campaign management skills to the test, we want to hear from you!

What You’ll Do:

  • Work with Asbury Automotive Group’s marketing team to help manage their paid advertising strategy and directly interface with their marketing, technology and operational executives
  • Adjust paid search campaigns based on individual dealership goals and continually identify opportunities to make measurable improvements via ad copy, bid management, budget adjustments, A/B testing, keyword research, testing, and analysis
  • Monitor and report on KPIs including, but not limited to, impression share, CTR, conversion rate, conversions, CPA, cost, and cost per click
  • Work with the client’s marketing staff to execute budget changes, ongoing projects, and additional paid advertising requests
  • Be consistently available on/off hours to client’s marketing staff to troubleshoot problems with a sense of urgency as needed
  • Ensure all produced and presented ad copy is within guidelines for OEM compliance standards

The Skills and Experience You Bring:

  • Prior experience in paid search campaign management. Experience in paid programmatic is a plus, but not required.
  • Google Ads certifications, Bing Ads certification a plus.
  • Ability to analyze data from various sources (Google Ads UI, Google Analytics, internal reports, etc.) and make actionable decisions and recommendations to the client
  • Ability to learn and adapt in a rapidly-changing environment
  • Strong relationship management skills and confidence when talking to key decision makers (both internal and external) regarding performance, strategy, and insights/recommendations
  • Detail oriented with the strong ability to precisely manipulate large, multi-faceted data sets. Pivot tables and V-look-ups skills experience a plus
  • Automotive industry experience strongly preferred

Perks at PureCars:

  • Company 401(k) matching with vesting schedule
  • Open PTO policy - take the time you need to travel and relax
  • Continuous company product and skillset education
  • Fun, collaborative team that you will get to partner with across the nation

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!