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Media Operations Specialist



Marketing & Communications, Operations
United States
Posted on Monday, November 20, 2023
Technology and Analytics for the Automotive Industry

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Media Operations Specialist

The Media Operations Specialist is a part of the Ad Operations team. S/he provides support to the team and ensures timely and accurate launches of new paid search accounts. This position plays a key role in operation and quality assurance of PureCars’ proprietary SmartAdvertising platform. Additional responsibilities include optimization of paid search assets within the platform, ad hoc reporting and process improvement.

Reports to: Media Operations Supervisor

Salary Range: $60,000 - $65,000

Media Operations Specialist - What You’ll Do:

Team Support

  • Support Ad Ops in campaign builds
  • Collect and understand creative/technical specifications
  • Assist with Co-op and Compliance process
  • QA account Builds
  • Create and maintain ad hoc reports
  • Conduct data mining project

SmartAdvertising Responsibilities

  • Understand the function and mechanics of the SmartAdvertising platform
  • Use AdBuilder to create and launch new accounts based on on individual automotive dealership goals
  • Implement changes to existing account based on feedback from the client
  • Use Google Adwords for quality analysis and troubleshooting
  • Gather and organize landing page structures of clients’ websites
  • Improve the components of the AdBuilder templates
    • Keywords
    • Ad Copy
    • Ad Extensions
    • Landing Pages
  • Maintain SmartAdvertising - related documentation & timelines
  • Identify reoccurring issues and suggest improvements to the platform

Other Responsibilities

  • Work with other teams to ensure a smooth transition of workflow from team to team
  • Stay on top of automotive and digital marketing trends
  • Assist in managing and tracking third-party vendors
  • Meticulously document new and existing processes
  • Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment

Organizational Relationships

  • On-Boarding Team
  • Performance Managers (paid search and display)
  • Success Managers
  • Media Vendors

Required Skills/Abilities:

  • 0-1 years experience in paid search campaign management. Automotive industry, a plus
  • If entry level, internship experience in advertising a huge plus
  • Ability to learn and adapt and in a rapidly-changing environment
  • Understanding of paid search components and the interdependency
  • Google AdWords and/or Google Analytics Certification a plus
  • Ad Copy writing experience
  • Understanding of basic URL structure and tracking solutions
  • Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
  • Detail oriented with the ability to precisely manipulate large, multi-faceted data sets. Pivot tables and V-look-ups, a plus
  • Time management and organizational skills in deadline oriented environment
  • Positive attitude and entrepreneurial spirit a plus
  • Four-year degree

Perks at PureCars:

  • Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
  • Open PTO Policy - Take what you need, when you need it.
  • Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!
  • Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!