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Content Marketing Manager

Black Box Intelligence

Black Box Intelligence

Marketing & Communications
Posted on Thursday, June 13, 2024

About the Company

Black Box Intelligence is the gold standard in workforce, financial and guest experience restaurant benchmark data and has an enviable reputation in the industry. Following our acquisition by Diversis in 2021, we have experienced significant growth and are nicely positioned for the next phase of our journey - which will involve building on our legacy while bringing a product to market that fully integrates all the different data sources and explicitly promotes actionability.

We are a company of around 50 people, made up of passionate restaurant industry veterans and tenured technologists. This is essentially like working in a start-up: you will need to be able to thrive in an environment where you do not have limitless resources and there is ambiguity but you are looking for somewhere you can have a big impact.

About the Role

We are seeking a skilled and motivated Content Marketing Manager to join our dynamic small and mighty team (you will be our third - and for now at least final - team member). You will report to the CMO, who has just joined the company and is looking to build out the team (the CMO actually started as a journalist and has a background in content marketing). You will work in an environment where you will have significant autonomy, creativity is encouraged, focus is on outcomes and efficiency, and you will learn a ton because you will be expected to take on a wide variety of tasks.

The good news is you have excellent raw materials to work with: one of your main focuses will be to bring our exceptional benchmark data to life by telling stories and providing expert commentary on the industry that establishes us as a leading authority (recent example here). Our long-term aspiration is to create a high-velocity high-quality full funnel content program that is integral to our brand voice and fundamental to our demand generation programs.

This is a critical role where you will have the opportunity to have huge influence on the business: the content we create is absolutely core to who we are.

Reports To: CMO

What You Will Bring

The ideal candidate will have a background in B2B SaaS content marketing and be looking for a role that can catapult them forward in their career. You will bring a perfect blend of strategic thinking with follow through execution and have a strong motivation to advance projects and get things done. In particular, we are looking for someone who is at least AI curious (bonus points for solid AI examples and experience) as we see leveraging AI as key to creating the high velocity content engine we are seeking on the team.

Experience and Skills

  • 3+ years’ experience in a content marketing role, ideally at an early stage B2B SaaS company
  • Undergraduate degree in English, Journalism, Marketing or Communications
  • Passion for content creation: Strong writing skills and experience of creating content across a range of channels in different formats (including blogs, case studies, infographics, video, social media, email, digital ads) and an editorial mindset with an ability to predict audience preferences.
  • Commitment to continuous improvement: Always seeking to do things quicker and better by - for example - doubling down on what works and leveraging AI tools to increase velocity.
  • Digital maven: Hands-on experience with SEO and web traffic metrics. Has strong eye for design and is able to leverage Canva and basic video technologies to create assets that look good and fit with our overall content approach. Proficiency in CMS (Wordpress) and either experience with or interest in learning CRM (Salesforce) and marketing automation (Hubspot) platforms.
  • Collaboration and relationship building: Needs to be able to partner with and extract information from across the organization and gain buy-in from other teams.
  • Analytical: Actively seeks out data that enables content program optimization.
  • Execution-focused: Needs to set and adhere to aggressive project timelines and deliver a high velocity outbound communication program.

Core Duties

  • Execute on our existing content calendar and augment as we go:
    • Fulfill all planned top-of-funnel content initiatives and assets, including blogs, social media, outbound emails etc.
    • In time, own the content calendar and become a fountain of ideas for potential topics we can explore and formats we can create content in.
  • Own all organic social media output:
    • Build on our basic content calendar to ensure we have a strong and compelling presence across all our main channels, which include LinkedIn, Instagram/Facebook and any others you think we can gain traction.
  • Report, measure and improve:
    • Bring an analytical and data-driven mindset to ensure we are continuously measuring and optimizing.
    • Assist CMO in providing regular updates on marketing performance to marketing team, the organization at large, the leadership group and board (e.g. reporting on campaign/content engagement, funnel conversion etc.).
  • Evolve our content program to become full funnel In time, begin to map our content creation strategy to the different stages of the customer journey.